Hi! I’m Abby.
I’m an award-winning brand and marketing strategist, bringing 10+ years of experience in creative communications at innovative and beloved brands like Patagonia, Blue Bottle Coffee, and Brooklyn Brewery. I offer services in Creative Direction, Brand Identity, and Marketing Consulting, including:
Marketing Leadership
Content Strategy
Strategic Business Planning
Social Media Management
Creative Operations & Project Management
Team Management
External Stakeholder Relations
Creative Talent Sourcing
Commercial & Non-Profit Sector Expertise
Highlights of my skillset include product design, creative direction, marketing campaign ideation and execution, content production, and leading cross-functional teams. I have a wealth of experience in both the non-profit and for-profit sectors, and my areas of expertise include sustainability/environmentalism, grassroots campaigning, activism, and the food and beverage industry. I’m drawn to all kinds of cross-sector projects that are imaginative, resonate with audiences on an emotional level, and incite positive change.
Awards
2023 “Crushie” Award, Best Packaging Design
2022 Graphic Design USA Graphic Design Award
2021 Dieline Awards Shortlist, Best In-House Design