Hi! I’m Abby.

I’m an award-winning brand and marketing strategist, bringing 10+ years of experience in creative communications at innovative and beloved brands like Patagonia, Blue Bottle Coffee, and Brooklyn Brewery. I offer services in Creative Direction, Brand Identity, and Marketing Consulting, including:

  • Marketing Leadership

  • Content Strategy

  • Strategic Business Planning

  • Social Media Management

  • Creative Operations & Project Management

  • Team Management

  • External Stakeholder Relations

  • Creative Talent Sourcing

  • Commercial & Non-Profit Sector Expertise

Highlights of my skillset include product design, creative direction, marketing campaign ideation and execution, content production, and leading cross-functional teams. I have a wealth of experience in both the non-profit and for-profit sectors, and my areas of expertise include sustainability/environmentalism, grassroots campaigning, activism, and the food and beverage industry. I’m drawn to all kinds of cross-sector projects that are imaginative, resonate with audiences on an emotional level, and incite positive change.

Awards

  • 2023 “Crushie” Award, Best Packaging Design

  • 2022 Graphic Design USA Graphic Design Award

  • 2021 Dieline Awards Shortlist, Best In-House Design