Accion Opportunity Fund engaged my services as a marketing consultant during a time of rapid expansion for the organization. As a non-profit that provides vital funding and free resources to minority-owned small businesses, they had experienced significant growth in 2020 and were looking to build a team around an expanded scope and new goals. I brought my specialized background building compelling brand narratives, telling the story of mission-driven work that would resonate and build new audiences, and my keen knowledge of consumer marketing in a rapidly changing market to help the team expand both their products and digital footprint.

Over the course of our partnership, I delivered:

• A rapid rise in traffic, social following and engagement, through SEO and UX improvement and optimized social campaign spends

• Removed roadblocks to establish and enforce new streamlined workflows in Asana for efficient project management

• Onboarding of key external partners and day-to-day stakeholder management

• Increased capacity to take on new projects, having developed points of synergy & improvement, enabling the marketing team to level up output while balancing workflow