Special Effects IPA

Brooklyn Brewery

Special Effects IPA

Launching a non-alcoholic brand presented a challenge for us as a brewery, and launching one during the start of the pandemic at a time where in-person shoots weren’t possible added an additional layer of complexity. With a live video and photo shoot off the table, I engaged an agency to work with animations and collages to create excitement and build out an engaging brand world depicting limitless possibilities - in the face of a lot of creative limitations. Our goal here was to show that non-alcoholic brands don’t limit you, they allow you to do more.